Handshake Links is the only firm in the UK that applies PDCA on its link-building campaigns for constant improvements month after month and to attain this goal, we follow the steps detailed below:
(Once you have your site registered with Google Search, Google Maps and Google News - if relevant to your business - we are able to start building links starting from the research phase described below.)
This is probably the longest phase of all; it is divided into seven analysis steps:
- Pages analysis
- Anchor text analysis
- Content analysis
- Social analysis
- Links analysis
- Search keywords and operators
- Guest post and Sponsored content
1. Pages analysis
(Why are you getting impressions but not clicks?)
Questions that should be answered:
- Which are your most popular pages?
- Which keywords rank on the second and third pages? (We call that "quick wins" because we could see improvement in those rankings with very little effort)
- Are there "hidden gems"? (Pages with a lot of impressions in the search results but with very few clicks)
2. Anchor text analysis
(Sometimes you have backlinks that look fishy)
"Fishy backlinks" means that the anchor texts are all well crafted by you (or your former link builder) and that needs to change.
Tools like SEM Rush, Moz Pro, Ahrefs or Majestic SEO help to analyse your backlinks so you can tackle if it looks unnatural. And we do that by diluting it with more natural looking anchors such as "here" or your company name, for example.
3. Content analysis
(Which assets can we work with?)
Building a business is all about building assets. Your website content is an asset and a potential linkable asset.
Ideally, you will give me a content budget that I can use monthly to build new content for your site and for prospective sites that will link back to yours.
At this phase, we must now answer the following questions:
- What are the best pages on your site that I can use to build links?
- If you don't have content to work with, can we come up with something together? (I would have a list of prospective site, what is interesting for them to link to?)
- If you don't have a writer, can you hire one? (Shouldn't cost more than 30-50 pounds per article)
4. Social analysis
(What resonates best?)
This step is interesting because it gives us more insights into the content that your targeted market is sharing and making a buzz about.
We need to answer these questions:
- How many social shares does each piece of content get?
- Do you have distribution channels built out (email list, social following etc)?
5. Links analysis
(What backlinks you already have.)
Listing the backlinks you already have can help to answer the following questions:
- Number of nofollow and follow links
- Your web page with the highest numbers of backlinks
- Some other metrics (when necessary) like TF (trust flow), CF (citation flow), DA (domain authority) and PA (page authority)
6. Search keywords and operators
(Last research to understand time needed for every task afterward)
Now that we have all the information we need, we can fill in the gaps in our system and start approaching the linking targets.
With the list of keywords and URLs from your site, we need to find sites that can link to yours. (An interesting tool to work with when doing keyword research is Google Keyword Planner.)
Now is the time to use operators to search Google for those targets. Operators are the second keyword added at the end of the original keyword, for example:
- Original keyword (from the image above): cleaning tips
- Keyword with operator: cleaning tips inurl: resources
The way we do this is:
- Add an operator at the end of every keyword
- Run search one by one to copy linking prospects that appear
- Classify the results and register which ones require payment to link back to you or not
This list forms the basis for the campaign.
7. Guest post and Sponsored content
(The most powerful backlinks there are)
Sometimes we need to be smart about link building because your site might not have enough niche sites out there to link back to you or you don't have enough content.
The best thing to do in those situations, trust me, is to create content placements on other sites, local blogs, or on my secondary niches (e.g. like linking from a web designers' sites to my SEO company, something that complements but is not immediately obvious).
If we go for guest posts and content placements, we don't create content for your site, we create smaller pieces of content to go on someone else's. (This piece of content will have a link to your website and that is how we increase your online presence.)
Link Building Project Plan
We are now ready to build the project plan and track activities. We use a spreadsheet that is shared with you in a private Dropbox folder. This keeps you constantly updated on what I have been doing for you and will be doing in the next few months.
This is how the next few months will look like on our project plan:
Communication Plan for ongoing Link Building Services
Below you will find an article from our blog where we explain the importance of having a communication plan and how we do on our projects: